But no matter what sort of website a business has, most still make several crucial mistakes after they establish their presence online. This article focuses on those critical areas, and cost-effective ways to fix or eliminate those problems.
The Truth About Local Business Websites
I am seeing local business websites starting to show up online. Even small businesses with only a single employee now have a website.
However not all websites that local business owners are promoting are created equal. Here are some of the common problems I see on the websites of local businesses.
1. Hardly any of them have a customer capture form on their home page. The problem with this is visitors who come to their website will leave and there is no way to follow back up with them.
The advantage of capturing the contact information of as many visitors as possible is huge. This is known as building an email marketing list and should be one of the best forms of advertising businesses can do on a local basis.
Can you see the advantage of being able to email 1,000 people for free? Anytime you are running a promotion, or offering a new product, you can quickly send an email out to your list.
Adding a email capture form is really easy and something all small businesses should add to their website.
2. Most local businesses are not marketing their website on the Internet. It is more of an afterthought and something they have been able to add to their yellow pages or local business advertising.
You do see many businesses including a website address in their newspaper or TV advertising. However most of these businesses are not using the Internet which is a shame because many of their customers are.
The value of doing search engine optimization in various ways to market a business locally cannot be over emphasized. What you lack in time as a small business owner you can compensate for by spending money to advertise online.
This should include a mixture of free and paid advertising such as pay per click advertising, social media, article marketing, and blogging. By incorporating search engine optimization into your marketing you can begin to rank highly on search engines for targeted keyword phrases.
This is important to do because it can become your number one traffic source. How great would it be for you to find yourself sitting in the number one position on Google for targeted keyword phrases that describe exactly what your business does.
For example if you are an attorney in Miami, Florida wouldn't it be great to see your website in the number one position on Google for the keyword phrase Miami Attorney?
In summary local business websites can improve themselves by just concentrating on these two tactics we have discussed in this article. Adding a capture form to your website to build an email list is important. So is using the Internet to advertise your business in various ways!
If you enjoyed this article on local business websites please visit our local business website today. Read our free review on hands off local business marketing using easy local seo to rank highly on search engines and get more traffic to your small business website.
Email marketing and search engine optimization are only a couple of the techniques your business should be using. If you want to learn more strategies your business can immediately put to work to drive more traffic to you site and help you make money blogging, the related resources listed below will teach you how to do just that in a very cost-effective way.
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