Promoting an online business can be easy if you know the tools and techniques to use. One effective way used by internet marketers is blogging. How can you make your online marketing through blogs more effective? Below are ten blogging mistakes you should know to help you avoid committing them:
1) Not being committed.
If blogging is just your past time, then you can get away with blogging whenever you feel like it. But if you're blogging is part of your online marketing technique, commitment is important. See to it that you give time to blogging on a regular basis.
2) Not getting any help.
If you're maintaining a blog for marketing online, consider getting some assistance. Trying to update and optimize your blog alone can a difficult job especially if you have other tasks to attend to. Have another person, or better yet, a team to help you attend to your blogging tasks.
3) Not targeting an audience.
Niche blogging is surely the way to go. If your blog is not targeted to a particular niche or audience, it would be too difficult to get the traffic you want.
4) The lack of passion.
In reality, if your main purpose for blogging is just to sell your ads, then this won't take you very far. If you're blogging is all about commercial, people will see right through you. An Adsense ads on your blog without quality content cannot give you a more positive result.
5) Not being original.
Some bloggers rely solely on news feeds from other sources. However, if people can read the same content in your blog that they can find from other places, they will not be convinced to subscribe to your blog. They may not even bother to re-visit you.
6) Not analyzing your website traffic statistics.
Your web stats can tell you a lot of information. It can tell you which page of your site most readers like, it can tell you which days you receive more visits, where you hits are coming from, what type of readers go to your site and other important details.
7) Not making the needed changes.
Don't be contented with just the same layout, the same content, and the same structure on your blog. If something's not working, then have the initiative to make some changes. The adage "there's always room for improvement" also applies to blogging.
8) Not editing your posts.
If you don't have time to do the editing or you don't have the editing skills, it is best to hire an editor to do it for you. An editor will ensure that all posts in your blog is free from grammatical errors, typos and punctuation mistakes. It will make your blog more credible and professional.
9) Not using RSS feeds.
RSS feeds allow people to get updates from your blog. There are many free feeds on the web that you can use. Make sure that your blog has RSS feeds buttons that your readers can simply click on.
10) Not using keywords on your title tags.
Without keywords on your titles, it would be more difficult for search engines to find you. On the other hand, keywords on your title tags allow search engine spiders to crawl on your page and categorize your content easily.
Now that you know the mistakes you should try to avoid, you are probably wondering where you can look for actionable, step-by-step plans using a blog as a marketing tool to promote your business, then check out the resources below.
Related Blogging Resources
ProBlogging Action PlanBuild a Better Blog in 31 Days:Guaranteed @ Problogger
ProBlogger’s Guide to Blogging for Your Business : @ProBlogger
For years, Luie De Von has been with http://www.easypostcardmarketing.com as a marketing consultant and has been providing consumers and business owners with marketing strategies. He has helped businesses to have more and growing clients through Postcard Advertising, Marketing Postcard and Business Post Card.
